“We thought the definition was a little outdated, so instead of of putting words in your mouth we asked everyone how they define 'it'.....”
Instagram Executions.
Caption: Popular culture shouldn’t be teaching anyone what sex should be.... Hands up if you think this is encouraging unrealistic expectations (hands up emoji). This is why Durex is taking a stand to Redefine 'it'.
Durex D&AD New Bloods
People with a disability have and enjoy sex but are often not seen as sexual beings. They are discluded from the conversation and often don’t receive a proper sex education because of this. Many individuals then turn to the internet, and are left with a definition which is not inclusive of those who enjoy sex without penetration, particularly for those with a disability or impairment, and further distances them from the conversation around sex.
Which is why we need to Redefine ‘It’.
Through asking individuals how they define sex and what real sex means to them.
Scroll down to see the campaign….